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Customizable Services

# 1 Business Foundations

A close-up of a man's hand who is stacking small rectangular, wood blocks on the table. There are 4 wood blocks, containing the following words: Mission, Vision, Strategy, and Core Values

What Do You Want To Be Known For?

How do customers describe your business to others? Why do you do what you do? These are questions that lead to the core brand identity, culture, and core foundations of your company. Core Essentia's name is built on the concept of the fundamentals of a successful business. A successful business starts with a mission and vision and then builds everything else upon them. The other key ingredient to a successful business is having the "right" people on your team to deliver upon your Company Vision and Core Values, which is why Core Essentia offers both recruiting and consulting. The people you employ define you and are your business to your customers.


When building core business foundations, we will start first with an analysis of your current company culture and then move into establishing a strategy for building the company culture you want to be known for with your customer base and within your community. This area of developing foundations and discovering brand identity will be a collaborative exploration of your dreams and the purpose behind your company. As the leader and visionary of your company, there is no one better than you to guide the building of your company culture. My goal is to help you create the company culture you envision and desire. I will support, provide creative input, give critical outside opinion and analysis, and bring tools along with my 25 years of experience to help build the culture. We will have fun brainstorming and bringing strategic definition to your vision. Core Essentia focuses Business Foundations on five key components: Mission Statement, Vision Statement, Company Core Values, Company Policies & Procedures, and Company Handbook.


Foundations are a game-changing, strategic investment. They create clarity and alignment, which leads to empowerment within your team. They create order and guidelines for expected behaviors and performance from your team, making them Human Resources critical. If you have employees, then you know you need clearly communicated standards of behavior and conduct, along with policies and procedures. Foundations also provide guidance when selecting the "right" new additions to your team, and are essential tools to use during the onboarding process. Furthermore, they are a performance measurement tool to carry with you throughout the year and utilize at yearly performance reviews to ensure your team members are in alignment with Your Vision and Core Values. Foundations are directly linked to talent growth and development, as well as associate retention. See more highlights of Business Foundation Services offered below.

Chess pieces laid out on a wood table, providing an example for consulting services offering strategic business solutions

STRATEGIC SOLUTIONS

FOUNDATIONAL SERVICES

FOUNDATIONAL SERVICES

 Perhaps you have foundations already in place and just need some finessing, or perhaps you are starting a new business, or maybe you need a fresh re-visioning of where you want your business heading for the future. Regardless of where you are, we will develop an innovative and strategic solution to help you get there. We will take a look

 Perhaps you have foundations already in place and just need some finessing, or perhaps you are starting a new business, or maybe you need a fresh re-visioning of where you want your business heading for the future. Regardless of where you are, we will develop an innovative and strategic solution to help you get there. We will take a look at your current foundations and evaluate where to focus and bring core strength to your business.

A picture of numerous pieces of torn cardboard laid out on a table, with each piece showing a word type on it. The words are as follows: Create, Priorities, Core Values, Solutions, Goals, Success, Idea, Implement, Vision, Communication.

FOUNDATIONAL SERVICES

FOUNDATIONAL SERVICES

FOUNDATIONAL SERVICES

 Mission Statement Development

Vision Statement Development

Core Values Development

Policy & Procedure Development

Handbook Development




Contact Me To Learn More
The base of the pic is dirt with 4 stacks of coins at varying heights, each stack has sprouted green growth coming up out of the top of the stack. This serves to represent how investing in business foundations is a long-term investment.

INVEST LONG-TERM

FOUNDATIONAL SERVICES

INVEST LONG-TERM

Business Foundations bring long-term benefits; they will always be there as your stability and underlying guide. Foundations are the core and strength of an organization and the roots that dig in deep. When you invest in core foundations, you will create more margin to focus on other parts of your business. These foundations can produce a

Business Foundations bring long-term benefits; they will always be there as your stability and underlying guide. Foundations are the core and strength of an organization and the roots that dig in deep. When you invest in core foundations, you will create more margin to focus on other parts of your business. These foundations can produce a cross-over effect, providing more margin in your personal life.

#2 HR & Recruiting Services

An aerial view of 8 employees and managers sitting at a work table discussing business strategy over specific topics that are written on a large piece of white paper that is covering the table.  There is one main word, Human Resources, surrounded by 7 other words: Benefits, Recruitment, Talent, Training, Development, Goals, and Skill.

Your People = Your Success

Whether you are starting a new business or are an established brand if you have employees, you have Human Resource needs. People and the quality of Your People are everything to the success of your business. Core Essentia has over 25 years of experience in team-building and development, addressing a variety of HR situations, and recruiting for new and open positions. Having the "right" people on board for your brand is crucial to the success of your business. 


Having clear standards of conduct, along with HR Policies and Procedures, are critical to establishing a healthy and enjoyable work environment. Core Essentia will build HR Policies & Procedures for your company, and help provide guidance on addressing non-compliance and behaviors falling below company standards. HR support involves a variety of services and focuses first on an HR & Talent Assessment. From there, we will look at developing needed foundational programs, which can range from performance management programs to celebration and recognition program development, and much more in between. 


If filling an open position is your need, Core Essentia will be your committed Full Cycle Talent Partner, working as a brand ambassador to help find the "right" people for your team. The recruiting process includes sourcing, interviewing, hiring recommendations, and assistance with background checks and offer letters. Sourcing and recruiting activities employ both social media and traditional methodologies.


I am passionate about people and helping you and your team grow and succeed. My goal is to help wisely guide you in addressing delicate HR matters, create clarity in terms of standards of conduct, and create impact with your team on hiring, training, and development. Human Resources is a critical component of your business that needs an effective business strategy in order to help you reach your business goals.

Six candidates and applicants sitting in chairs in front of a white brick wall, wearing a range of clothing from professional business attire to business casual. They are waiting for their interviews with a recruiter

RECRUITING SERVICES

LEADERSHIP DEVELOPMENT

LEADERSHIP DEVELOPMENT

Sourcing

Interviewing

Recruiting

Hire Recommendations

Offer Letters

Background Checks

A floor to ceiling chalkboard showing a drawing of  school of fish. All fish are drawn in white and are in differing sizes, with the largest fish drawn in yellow and leading the school of fish. This is a visual representation of leadership development.

LEADERSHIP DEVELOPMENT

LEADERSHIP DEVELOPMENT

LEADERSHIP DEVELOPMENT

Core Essentia will work with your key leaders to develop identified areas of needed development. This can be done on a one-on-one basis or in a group environment, when applicable.  


All Core Essentia Services can be customized for your unique needs.

A Human Resource Manager providing HR support and guidance to another peer

HR SERVICES

LEADERSHIP DEVELOPMENT

HR SERVICES

 HR Support & Guidance

HR Policy & Procedure Creation

Performance Management 

Bonus Programs

Benefit Guidance

#3 Growth Strategies

 A close-up picture of a tree core with a small, sprout of green growth popping up out of its center.  This represents the power of innovation and having a strategic growth strategy that focuses on core business foundations.

Innovation & Strategy

Even highly successful, well-established companies can plateau or hit a rough patch. That doesn't have to be the end or the new trend. Often it's about trying new things to find the sweet spot once again. We will meet and explore where you are and evaluate your current growth strategies, and then forge a business strategy tailor-made for your business and its unique needs. 


We will start with the end in mind by first discussing your goals.  Next, identifying key metrics, analyzing your current trends, and candidly evaluating successes and opportunities will be the starting point toward establishing a solid strategy.


Your growth strategy will include innovative solutions to address your unique needs, while also covering basic components of your business, including building and impacting your social media presence and online community, which you will see more detail surrounding further down on this page. Growth Strategies are evaluated and developed with a holistic mindset because in the eyes of your customer, everything is connected. See more details below about how partnering with Core Essentia can bring transformative growth to your business.

Two individuals working together to water newly planted seed that is showing first signs of growth

STANDARD AREAS OF REVIEW

STANDARD AREAS OF REVIEW

STANDARD AREAS OF REVIEW

Your Growth Strategy Assessment involves the following areas:

 

HR/People Strategy

Talent Assessment

Marketing Strategy

Social Media Strategy

New Customer Acquisition 

Customer Engagement

Customer Service & Selling 

Pricing & Promotional Strategy

Visual Merchandising 

Store Layout & Design

Purchasing Assessment

Operational Processes

Expense Management

Sales Performance/Results

Key Financial Metrics


A woman's hand open-palmed, hoovering over bright green blades of grass, with a butterfly resting on one of her fingers, showing the butterflies transformation and metamorphosis

GROWTH IMPACT

STANDARD AREAS OF REVIEW

STANDARD AREAS OF REVIEW

 The end game behind Your Growth Strategy is to see growth in key areas of your business, and will include impacting the following components of your business:


Customer Retention

New Customer Acquisition

Your Online Community

Sales Revenue

Net Profit



Contact me to learn more
A close-up picture of the inside of a honeycomb with a small group of worker bees, showing the efficiency of the bees all-wise choice of the hexagon shape

OPERATIONAL PROCESSES

STANDARD AREAS OF REVIEW

OPERATIONAL PROCESSES

Be like the bees! Bees don't just stay busy; they are also extremely efficient and storage space masters. The hexagon shapes they make in their honeycombs are the most efficient way to fill a space, while using the least amount of material and energy per unit than any other shape. They work smart!


Core Essentia will evaluate your processes

Be like the bees! Bees don't just stay busy; they are also extremely efficient and storage space masters. The hexagon shapes they make in their honeycombs are the most efficient way to fill a space, while using the least amount of material and energy per unit than any other shape. They work smart!


Core Essentia will evaluate your processes and develop core programs and systems to improve efficiencies.  We will look at the routine portions of your business to find strategies to support a higher level of productivity in your operations and workflow. This will, in turn, allow you and your team more time to focus on other needed parts of your business to see continued growth.

This pictures shows a visual of a glass computer screen, where you say 5 check boxes with words out beside them. The words are: Excellent, Very Good, Good, Average, and Poor.  There is a man's arm showing and his finger has selected the word "excellent". This represents the goal of having a strong service culture.

SERVICE CULTURE

VISUAL ASSESSMENT

MARKETING STRATEGY

How your team interacts and engages with your customers not only defines you as a business but impacts your ability to retain customers and gain new customers. Ensuring you have a first-class service culture is a vital component of any growth strategy. You can't grow if your customers are not treated with the utmost respect and if your te

How your team interacts and engages with your customers not only defines you as a business but impacts your ability to retain customers and gain new customers. Ensuring you have a first-class service culture is a vital component of any growth strategy. You can't grow if your customers are not treated with the utmost respect and if your team isn't willing to go above and beyond to exceed their expectations. 

A close-up picture of 4 workers reaching out over a desk and bringing their 4 fists together touching. This represents alignment, team commitment, and the power of an effective marketing strategy focused on the 4 P's of an effective marketing strategy: Product, Price, Promotion, and Place.

MARKETING STRATEGY

VISUAL ASSESSMENT

MARKETING STRATEGY

Your Growth Strategy will focus on the fundamentals of an effective marketing strategy, by looking at the Four P's


Product

Price

Promotion

Place


A gold background with the word "Design" on wood blocks. This represents the in-store design talent and services offered, as it relates to in-store merchandising support and in-store layout and design.

VISUAL ASSESSMENT

VISUAL ASSESSMENT

VISUAL ASSESSMENT

 Visual aesthetics play a significant role in building loyal customers and securing repeat customers.  Whether you are in a store/restaurant environment or an office environment, you need to display quality visual standards, organizational details, and inspiring layout & design. Core Essentia can help provide visual inspiration that appropriately reflects your brand.

#4 Social Media Support

A cork board with the word community push pinned on it. Each letter is a separate cut-out in a variety of colors. This serves to represent the online community and social media support and management services provided.

Social Media Strategy

If you need social media or blog content and support, Core Essentia goes beyond growth strategy development alone, and also provides hands-on social media assistance with written content, graphic imaging content, and can curate your social channels. Additionally, Core Essentia will create a targeted Social Media Strategy, including a posting schedule/calendar surrounding holidays and key business promotions.  


If you are a new start-up or just starting your online community, Core Essentia can assist you directly, and also guide you to the right partners for your needs. From website development, domain purchase, logo creation, email marketing providers, social channels set-up, and more Core Essentia can help.

The time demand that comes from creating postings, monitoring online responses, reviewing analytics, creating social media strategies, and postings ads can be a full-time job stretching small business owners too far beyond their core business focus and personal work/life balance limits. I would love to help you find more margin and focus on your core business more by providing support to your online community.


There are 2 Social Media Package options offered (see more details below). Social Media Packages will be set for a length of time that aligns with your business needs.  As with all Core Essentia Services, services and packages can also be customized to meet your needs.  

A social media content strategist and manager working on her laptop that is sitting on top of a wood desk. She has a camera and notepad beside her to support her development of digital content.

SOCIAL MEDIA CONTENT

SOCIAL MEDIA CONTENT

SOCIAL MEDIA CONTENT

 Social Media Content Package


  • Written Content for social media postings and/or blog articles, as needed 
  • Image Content for social media postings and/or blog articles, as needed.

A close-up picture of someone holding a digital tablet, and the tablet is displaying the word Digital Marketing and shows several free-hand drawn pictures representing what digital marketing content might be.  Online shopping, business websites, advertising, new customer acquisition, and more.

SOCIAL MEDIA MGMT.

SOCIAL MEDIA CONTENT

SOCIAL MEDIA CONTENT

 Social Media Management Package


  • Social Media Strategy
  • Analytics Review
  • Social Channels Content Curation
  • Response Monitoring
  • Blog Curation - if applicable

A close-up pic of a weathered-grayish colored wood table, with the word blog sat on top of it. The letters for the word "blog" are different colors and are plastic pieces.  Behind the word "blog" sits a book with a camera on top of it. This represents blog curation, including written and image content.

BLOG CURATION

SOCIAL MEDIA CONTENT

BLOG CURATION

Core Essentia will curate Your Company Blog, by providing both written and graphic content, along with response management.

Contact Me to Learn More

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