How do customers describe your business to others? Why do you do what you do? These are questions that lead to the core brand identity, culture, and core foundations of your company. Core Essentia's name is built on the concept of the fundamentals of a successful business. A successful business starts with a mission and vision and then builds everything else upon them. The other key ingredient to a successful business is having the "right" people on your team to deliver upon your Company Vision and Core Values, which is why Core Essentia offers both recruiting and consulting. The people you employ define you and are your business to your customers.
When building core business foundations, we will start first with an analysis of your current company culture and then move into establishing a strategy for building the company culture you want to be known for with your customer base and within your community. This area of developing foundations and discovering brand identity will be a collaborative exploration of your dreams and the purpose behind your company. As the leader and visionary of your company, there is no one better than you to guide the building of your company culture. My goal is to help you create the company culture you envision and desire. I will support, provide creative input, give critical outside opinion and analysis, and bring tools along with my 25 years of experience to help build the culture. We will have fun brainstorming and bringing strategic definition to your vision. Core Essentia focuses Business Foundations on five key components: Mission Statement, Vision Statement, Company Core Values, Company Policies & Procedures, and Company Handbook.
Foundations are a game-changing, strategic investment. They create clarity and alignment, which leads to empowerment within your team. They create order and guidelines for expected behaviors and performance from your team, making them Human Resources critical. If you have employees, then you know you need clearly communicated standards of behavior and conduct, along with policies and procedures. Foundations also provide guidance when selecting the "right" new additions to your team, and are essential tools to use during the onboarding process. Furthermore, they are a performance measurement tool to carry with you throughout the year and utilize at yearly performance reviews to ensure your team members are in alignment with Your Vision and Core Values. Foundations are directly linked to talent growth and development, as well as associate retention. See more highlights of Business Foundation Services offered below.
Perhaps you have foundations already in place and just need some finessing, or perhaps you are starting a new business, or maybe you need a fresh re-visioning of where you want your business heading for the future. Regardless of where you are, we will develop an innovative and strategic solution to help you get there. We will take a look
Perhaps you have foundations already in place and just need some finessing, or perhaps you are starting a new business, or maybe you need a fresh re-visioning of where you want your business heading for the future. Regardless of where you are, we will develop an innovative and strategic solution to help you get there. We will take a look at your current foundations and evaluate where to focus and bring core strength to your business.
Mission Statement Development
Vision Statement Development
Core Values Development
Policy & Procedure Development
Handbook Development
Business Foundations bring long-term benefits; they will always be there as your stability and underlying guide. Foundations are the core and strength of an organization and the roots that dig in deep. When you invest in core foundations, you will create more margin to focus on other parts of your business. These foundations can produce a
Business Foundations bring long-term benefits; they will always be there as your stability and underlying guide. Foundations are the core and strength of an organization and the roots that dig in deep. When you invest in core foundations, you will create more margin to focus on other parts of your business. These foundations can produce a cross-over effect, providing more margin in your personal life.
Whether you are starting a new business or are an established brand if you have employees, you have Human Resource needs. People and the quality of Your People are everything to the success of your business. Core Essentia has over 25 years of experience in team-building and development, addressing a variety of HR situations, and recruiting for new and open positions. Having the "right" people on board for your brand is crucial to the success of your business.
Having clear standards of conduct, along with HR Policies and Procedures, are critical to establishing a healthy and enjoyable work environment. Core Essentia will build HR Policies & Procedures for your company, and help provide guidance on addressing non-compliance and behaviors falling below company standards. HR support involves a variety of services and focuses first on an HR & Talent Assessment. From there, we will look at developing needed foundational programs, which can range from performance management programs to celebration and recognition program development, and much more in between.
If filling an open position is your need, Core Essentia will be your committed Full Cycle Talent Partner, working as a brand ambassador to help find the "right" people for your team. The recruiting process includes sourcing, interviewing, hiring recommendations, and assistance with background checks and offer letters. Sourcing and recruiting activities employ both social media and traditional methodologies.
I am passionate about people and helping you and your team grow and succeed. My goal is to help wisely guide you in addressing delicate HR matters, create clarity in terms of standards of conduct, and create impact with your team on hiring, training, and development. Human Resources is a critical component of your business that needs an effective business strategy in order to help you reach your business goals.
Sourcing
Interviewing
Recruiting
Hire Recommendations
Offer Letters
Background Checks
Core Essentia will work with your key leaders to develop identified areas of needed development. This can be done on a one-on-one basis or in a group environment, when applicable.
All Core Essentia Services can be customized for your unique needs.
HR Support & Guidance
HR Policy & Procedure Creation
Performance Management
Bonus Programs
Benefit Guidance
Even highly successful, well-established companies can plateau or hit a rough patch. That doesn't have to be the end or the new trend. Often it's about trying new things to find the sweet spot once again. We will meet and explore where you are and evaluate your current growth strategies, and then forge a business strategy tailor-made for your business and its unique needs.
We will start with the end in mind by first discussing your goals. Next, identifying key metrics, analyzing your current trends, and candidly evaluating successes and opportunities will be the starting point toward establishing a solid strategy.
Your growth strategy will include innovative solutions to address your unique needs, while also covering basic components of your business, including building and impacting your social media presence and online community, which you will see more detail surrounding further down on this page. Growth Strategies are evaluated and developed with a holistic mindset because in the eyes of your customer, everything is connected. See more details below about how partnering with Core Essentia can bring transformative growth to your business.
Your Growth Strategy Assessment involves the following areas:
HR/People Strategy
Talent Assessment
Marketing Strategy
Social Media Strategy
New Customer Acquisition
Customer Engagement
Customer Service & Selling
Pricing & Promotional Strategy
Visual Merchandising
Store Layout & Design
Purchasing Assessment
Operational Processes
Expense Management
Sales Performance/Results
Key Financial Metrics
The end game behind Your Growth Strategy is to see growth in key areas of your business, and will include impacting the following components of your business:
Customer Retention
New Customer Acquisition
Your Online Community
Sales Revenue
Net Profit
Be like the bees! Bees don't just stay busy; they are also extremely efficient and storage space masters. The hexagon shapes they make in their honeycombs are the most efficient way to fill a space, while using the least amount of material and energy per unit than any other shape. They work smart!
Core Essentia will evaluate your processes
Be like the bees! Bees don't just stay busy; they are also extremely efficient and storage space masters. The hexagon shapes they make in their honeycombs are the most efficient way to fill a space, while using the least amount of material and energy per unit than any other shape. They work smart!
Core Essentia will evaluate your processes and develop core programs and systems to improve efficiencies. We will look at the routine portions of your business to find strategies to support a higher level of productivity in your operations and workflow. This will, in turn, allow you and your team more time to focus on other needed parts of your business to see continued growth.
How your team interacts and engages with your customers not only defines you as a business but impacts your ability to retain customers and gain new customers. Ensuring you have a first-class service culture is a vital component of any growth strategy. You can't grow if your customers are not treated with the utmost respect and if your te
How your team interacts and engages with your customers not only defines you as a business but impacts your ability to retain customers and gain new customers. Ensuring you have a first-class service culture is a vital component of any growth strategy. You can't grow if your customers are not treated with the utmost respect and if your team isn't willing to go above and beyond to exceed their expectations.
Your Growth Strategy will focus on the fundamentals of an effective marketing strategy, by looking at the Four P's
Product
Price
Promotion
Place
Visual aesthetics play a significant role in building loyal customers and securing repeat customers. Whether you are in a store/restaurant environment or an office environment, you need to display quality visual standards, organizational details, and inspiring layout & design. Core Essentia can help provide visual inspiration that appropriately reflects your brand.
If you need social media or blog content and support, Core Essentia goes beyond growth strategy development alone, and also provides hands-on social media assistance with written content, graphic imaging content, and can curate your social channels. Additionally, Core Essentia will create a targeted Social Media Strategy, including a posting schedule/calendar surrounding holidays and key business promotions.
If you are a new start-up or just starting your online community, Core Essentia can assist you directly, and also guide you to the right partners for your needs. From website development, domain purchase, logo creation, email marketing providers, social channels set-up, and more Core Essentia can help.
The time demand that comes from creating postings, monitoring online responses, reviewing analytics, creating social media strategies, and postings ads can be a full-time job stretching small business owners too far beyond their core business focus and personal work/life balance limits. I would love to help you find more margin and focus on your core business more by providing support to your online community.
There are 2 Social Media Package options offered (see more details below). Social Media Packages will be set for a length of time that aligns with your business needs. As with all Core Essentia Services, services and packages can also be customized to meet your needs.
Social Media Content Package
Social Media Management Package
Core Essentia will curate Your Company Blog, by providing both written and graphic content, along with response management.
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